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Elements and Performance Criteria

1. Make preparations for display or stand.
   • Determine display or stand objectives in consultation with appropriate colleagues.
   • Obtain operational information to assist in display or stand preparation to allow time for adequate planning.
   • Plan display or stand to meet target audience needs.
   • Select and organise adequate display supplies and transportation arrangements according to display plan.
   • Identify need for, and seek assistance from, display specialists where appropriate.
2. Create display.
   • Create or dress display or stand, making creative use of available materials and supplies.
   • Consider the elements and principles of design in creating the display.
   • Use display techniques that maximise visual appeal of display and reflect nature of product or service being promoted.
   • Use display equipment correctly and safely.
   • Check display or stand to ensure safety of colleagues and customers.
   • Disassemble display safely and according to organisational procedures.

Performance Evidence

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

create two different displays and dress two different promotional stands to meet specific organisational objectives

use three of the following in the above displays and stands:

cultural artefacts

fabric

flags

freestanding display options

local produce

printed materials

product samples

signs

three-dimensional (3-D) materials

create the above displays and stands:

applying the elements and principles of design

safely and within typical workplace time constraints.

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Knowledge Evidence

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

industry contexts in which displays are used:

information centre displays

promotional functions

shopping centre promotions

trade and consumer shows

window displays

information to be considered when preparing a promotional display or stand:

budget allocation

floor plans

nature of display area

need for utilities

need for waste management

work health and safety requirements

security

set-up times and duration

type of surface on which display is to be created

materials and equipment used for display in different locations and settings

elements and principles of design as they apply to the creation of displays

visual merchandising techniques using commonly available materials, and techniques for maximising the effectiveness of collateral in displays

work health and safety practices for transporting, carrying and assembling the display or stand

safety issues associated with the construction and operation of promotional displays and stands in different venues.

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